Wednesday, April 30, 2008

Color Me Yamamba!

When I first came to Japan, I went through this total culture shock with everything so different from the states. Not just a culture shock, but a FASHION shock. There were so many different kinds of fashion that I had never seen before! I'm not saying Japanese people aren't good dressers, because they are extremely fashionable, but very very different. There's the high-fashion group, street fashion, Lolita, preppy, school girl, and so much more. Today I want to introduce a style you probably won't see anywhere else: yamamba.


Photo credit: Glauser

Honestly, I'm a little bit scared of these girls, but they're actually really nice, but very hard to confront! These type of girls usually roam the streets of Shibuya, Tokyo and I'll tell you one thing, they're super tan and colorful. Literally. You won't miss one! I think they're quite brave to walk around in crazy makeup and "high-bleached" hair with colorful outfits to finish the whole look. It's hard for me to understand why they would put so much makeup on. Just think about it, that's gotta be bad for their skin! Something I could or would never do (my dad would kill me!).

I have no idea how this type of fashion evolved, but some references say that it was a way for young girls to rebel against traditional Japanese society in the 1990's. Therefore the media usually talks about these girls in a negative point of view. Yet whenever I come across these girls, I see them smiling and having a good time with their friends. The great thing about yamambas is that they're bright and full of energy and that beats anyone with a bad personality. Am I not right about that?

46 comments:

coco said...

Wow that is deffinately colourful!!!

The Clothes Horse said...

I loved all the different crazy fashions I saw while studying in Japan. Some of it was a bit disturbing like over-sexed young girls.
I'd be happy to do a link swap with you, I will link you sometime soon (but I'm about to leave my computer right now!).

Secretista said...

...wait... you're in JAPAN?!?! Where are you originally from?!?! I'm actually writing a paper of Japanese Street Fashion for my Japanese Politics class! Well, I have to prove that Fashion is a reflection on Japan's modern society. But yea dear, let's exchange!!!

Cate said...

wow, i wouldn't dare to go out in so much make-up! japanese style is really beyond crazy!

Kira Fashion said...

so nice post!
i think living in japan must be so amazing, because the people are very different from other people....they are very independent to wear what they want...they make their own fashion...
thanks a lot for the post, it´s really importanr for us to know more about those amazing boys and girls....

i can´t see the picture :(

a kiss and a hug,
see you,
Kira

Miss Woo said...

I saw a few ladies like this dress like this in Shibuya 101, they look like real life barbies!

moderno said...

Very cool!

lola729 said...

they do look a it scary though!!!


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Rawr said...

Thats awesome. i wanna dress like this!
i'd be so self concious, but thats okay :P

Danz said...

I didn't know it got anymore dramatic than Ganguros but these girls have taken it to another level! Taking off that makeup must be hell at night.

SOMETHING_PICASSO said...

Japan is so interesting, oh and I'd love to link up! Will do right after I comment!

Bouncing Evil Ginner said...

Hi, I'd love to link!! Yamumba girls are pretty odd to see in real life - I visited Japan in December and it was sooo cool!

mary said...

That is so so so totally my Halloween costume for next year!

You're added to my link list thing, by the way!

Super Kawaii Mama said...

What an amazing look! I wonder how long it actually takes to put together. I really admire the way these girls fully commit to their look and go to such lengths to create their character. Show us some more please!
So glad you enjoy my blog, please consider yourself now linked. I'd be happy for you to link me back.

XXX Super Kawaii Mama XXX

providentstyle said...

Holy - I forgot about them! I did a school project on Japanese fashion a long time ago and I was amazed at all the different styles they have and how bold some of them are. And I'd love to do a link exchange! :)

vogued out!!! said...

Oh candy girls, love Japan fashion, I could people watch there all day long.
sure lets do a link exchange

http://voguedout.blogspot.com/

annah said...

woaah! kinda...scary! but also cool at the same time.

thanks- i'm flattered by your comment (:
sure! i'll add you right now (:

Vain and Vapid said...

If nothing else, at least they seem like they have a lot of fun dressing up... I love that they are so out there.

to be successful said...

apparently, it's an strong creative and attractive promotion style. just take a look there are production brand on their umbrella.

ad.company always does some strange thing in order to catch more eyes. seems they are going to success.

do you really think someone will make up as this way during daytime?

Crispy Banana said...

who are these women?? do they have jobs?? where do they go dressed like this??? how long does it take them to get ready?!?!?!

sa said...

I love it ! Very creative ! That's actually really cool Thanks.

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