Way back in the 1980's when Michael Jackson released a single with Paul McCartney that was a very big deal. Back then artists didn't perform together as much as they do today and collaborating was something everybody would be talking about. But nowadays it seems like that's absolutely normal and it might even be strange not to have at least one collaboration on an album. (Of course there are those artists that stick strictly to themselves.) I was inspired to write about this topic when I was writing my last post about Madonna's new music video. Notice how Timbaland and Justin Timberlake were featured?
'Say Somethin', one of Mariah
Carey's singles from The Emancipation
of Mimi, featured Snoop Dogg.
Photo Credit: Mariah Daily Journal
of Mimi, I couldn't help but notice that 7 out of 20 songs featured other artists! What makes an artist want to collaborate with others? Sure it's fun and it'll definitely sell a lot better (which probably gave Mariah that extra boost to make her huge comeback). But what about individuality? Or has it become so common that artists have to join forces to get on the top charts?
Don't get me wrong here, I have no problem with collaborations nor am I against Mariah Carey's last album (I actually love it), but sometimes I feel that artists are depending more on others to get more popularity. Has the competition to get to the top gotten this fierce? Even Darkchild, record-producer/ songwriter/ musician, helps out artists like Destiny's Child and Britney Spears to promote their music to a larger fan base.
Maybe I'm just overanalyzing this, but I know for a fact that collaborating has gotten more and more popular, almost normal compared to a few decades ago. Up until now I didn't realize how many artists were doing this. When I reflect on the past, I feel like everything's changed and the funny thing is, I never really noticed. Music will always be changing, not just the sound, but the way we produce and market it. Sometimes good, sometimes bad, but now I wonder how much the music industry is going to change in the next few decades.