Thursday, May 8, 2008

Coca Cola Has Never Looked This Fabulous


Summer's just around the corner and there's something to be thirsty about. Sarah Jessica Parker was chosen to represent Coca Cola's 100% Light Coke in Japan earlier this year. This product, which is only sold in Japan, has a picture of Sarah Jessica on the can which also says, "Feel Stylish. Feel 100% Light." There's also a TV commercial with her hovering above the ground after she takes a sip of the drink.


Coca Cola definitely chose the right person to represent this non calorie drink. Sarah Jessica Parker represents what fashion is all about and with the upcoming release of the movie Sex and the City she just gives the brand a lot more stylish edge.

41 comments:

Fashion Ivy said...

Hey thanks for visiting. I love ur blog and I'll love to link. Doing it right now

Margherita. said...

Sure, I'd be happy to do a link exchange!

Margherita. said...

you're welcome!

&& great, thanks for the add too.

Ash1314 said...

Man, im just counting down the days to the movie release!! May 30th =).....p.s. The hermes scarf cost me a whole....$2!! I got it at a thrift store (the store bag was something I got from my BFs mom...just makes the pic prettier...)

jenny h. said...

ahhh these cans look amazing.
i would totally buy some just for the can.

cant wait for the sex and the city movie :)

bronwyn said...

Very good marketing! She's perfect for the brand and I like the artwork on the cans. PS I've added you to my blogroll

English Rose said...

Wow, i love the cans!
I cant wait for Sex and the City.

your blogs great, wanna link up?

x

Francis Girard said...

hhhhmmmmm - im not quite sold on the choice of SJP to front this campaign. i understand the link between fashion and light cola (eating disorder undertone) but im not quite sure - why her exactly??? style icon - yes? style and cola - wheres the connection there? very very clever marketing choice on SJPs part, 3 weeks prior to the film, well done, shes a money making machine. ps LOVE your banner, its super super cute. xf

pammish said...

yum!! i want to drink coke light with sjp NOW!! :)

Imelda Matt said...

crikey! Will the insanity ever stop! Not your fab blog but the SATC lunacy!

Francis Girard said...

I agree with imelda - when will it ever end........ i would love to link, i will do it now. xf

Imelda Matt said...

hahaha... Imelda, Well Shod, Well Informed should do the trick...thanks for the linkx

Ana said...

Thanks for the lovely comment.
I will add you right now.

P said...

Thanks so much for your comment, I already linked you :)

Eleh said...

wow. you reckon SJP drinks coke?

Eleh said...

you've been linked by the way :D

Fashion Critic said...

I guess we are going to see a lot of SJP advertising over the next few weeks, but I will never tire of her.

I can not wait for the red carpet at the London premiere on Monday as the girls try to out do each other.

Hunters Glory said...

love the marketing with this!

Danz said...

I love SJP! Am I only one that thinks the first ad looks a little weird :S

Ragamala said...

OMG! SJP ON A COLA BOTTLE?

CAN YOU SAY FABULOUS?

The Clothes Horse said...

She kinda looks like a genie--they should have her coming out of the bottle. I'm not quite feeling these though...

On Track said...

Oooohhhh wow I haven't seen these before, thanks for sharing, they are great! I hope we get them ALL over Sydney :D

Siljesfashion said...

How cool, did not know that. Great post!

Jen (MahaloFashion) said...

It's been a long time since I've seen a celebrity hawking coke!

aschlee said...

That's pretty cool. I agree with you too, I think they picked the right person for the ad.

Arrive Fashionably Lux said...

That is fantastic - good for her!

Arrive Fashionably Lux said...

Absolutely. Arrive Fashionably Lux is totally fine. xox.

Anonymous said...

Hi im from Coca-Cola Phils. loved your short article bout the light. can i link it from my personal blog? thanks!

JuliAM said...

awww, why do all the good celebrity ads hit overseas? i feel cheated. ps. would love to link up!

teeyah. said...

Wow! SJP and Coke! =)
I'll link you up, if that's alright?
Thanks!

qifa said...

and we can get that only in japan?!?!?....
quite frustrating...i wish i cud get at least one!

Anonymous said...

Great post! Here's one for auction on eBay:

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