Summer's just around the corner and there's something to be thirsty about. Sarah Jessica Parker was chosen to represent Coca Cola's 100% Light Coke in Japan earlier this year. This product, which is only sold in Japan, has a picture of Sarah Jessica on the can which also says, "Feel Stylish. Feel 100% Light." There's also a TV commercial with her hovering above the ground after she takes a sip of the drink.
Coca Cola definitely chose the right person to represent this non calorie drink. Sarah Jessica Parker represents what fashion is all about and with the upcoming release of the movie Sex and the City she just gives the brand a lot more stylish edge.
39 comments:
Hey thanks for visiting. I love ur blog and I'll love to link. Doing it right now
Sure, I'd be happy to do a link exchange!
you're welcome!
&& great, thanks for the add too.
Man, im just counting down the days to the movie release!! May 30th =).....p.s. The hermes scarf cost me a whole....$2!! I got it at a thrift store (the store bag was something I got from my BFs mom...just makes the pic prettier...)
ahhh these cans look amazing.
i would totally buy some just for the can.
cant wait for the sex and the city movie :)
Very good marketing! She's perfect for the brand and I like the artwork on the cans. PS I've added you to my blogroll
Wow, i love the cans!
I cant wait for Sex and the City.
your blogs great, wanna link up?
x
hhhhmmmmm - im not quite sold on the choice of SJP to front this campaign. i understand the link between fashion and light cola (eating disorder undertone) but im not quite sure - why her exactly??? style icon - yes? style and cola - wheres the connection there? very very clever marketing choice on SJPs part, 3 weeks prior to the film, well done, shes a money making machine. ps LOVE your banner, its super super cute. xf
yum!! i want to drink coke light with sjp NOW!! :)
crikey! Will the insanity ever stop! Not your fab blog but the SATC lunacy!
I agree with imelda - when will it ever end........ i would love to link, i will do it now. xf
hahaha... Imelda, Well Shod, Well Informed should do the trick...thanks for the linkx
Thanks for the lovely comment.
I will add you right now.
Thanks so much for your comment, I already linked you :)
wow. you reckon SJP drinks coke?
you've been linked by the way :D
I guess we are going to see a lot of SJP advertising over the next few weeks, but I will never tire of her.
I can not wait for the red carpet at the London premiere on Monday as the girls try to out do each other.
love the marketing with this!
I love SJP! Am I only one that thinks the first ad looks a little weird :S
OMG! SJP ON A COLA BOTTLE?
CAN YOU SAY FABULOUS?
She kinda looks like a genie--they should have her coming out of the bottle. I'm not quite feeling these though...
Oooohhhh wow I haven't seen these before, thanks for sharing, they are great! I hope we get them ALL over Sydney :D
How cool, did not know that. Great post!
It's been a long time since I've seen a celebrity hawking coke!
That's pretty cool. I agree with you too, I think they picked the right person for the ad.
That is fantastic - good for her!
Absolutely. Arrive Fashionably Lux is totally fine. xox.
Hi im from Coca-Cola Phils. loved your short article bout the light. can i link it from my personal blog? thanks!
awww, why do all the good celebrity ads hit overseas? i feel cheated. ps. would love to link up!
Wow! SJP and Coke! =)
I'll link you up, if that's alright?
Thanks!
and we can get that only in japan?!?!?....
quite frustrating...i wish i cud get at least one!
Great post! Here's one for auction on eBay:
http://cgi.ebay.com/Sex-And-The-City-SJP-Coke-Coca-Cola-Can-Japan-Rare_W0QQitemZ320258523533QQihZ011QQcategoryZ13604QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
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