Monday, June 30, 2008

The Coppola's for Louis Vuitton


Have any of you seen the recent Louis Vuitton ads featuring world renowned director Francis Ford Coppola and his daughter Sophia Coppola? It's a whole different take from the usual glamorous, high society set that Louis Vuitton uses and I like it.

Taken in the countryside of Argentina, the ad has Francis Ford Coppola sitting on a chair talking to Sophia which is lying on the grass, gracefully listening to him.

Accordingly, Louis Vuitton wanted to go back to the basics of the brand and emphasize traveling and the luxury of the Louis Vuitton bag for vacation in this campaign. Louis Vuitton is also promoting the environment and made a donation to The Climate Project.

I love this ad, especially when it's more relatable to the ordinary person. It looks so carefree and peaceful and the use of the father/daughter relationship is remarkable. There's one thing I'm always wondering though, what exactly is Francis Ford Coppola talking about to his daughter?

55 comments:

Shen-Shen said...

What I want to know is, what daughter sits there listening to her father like that?? I really adore the background of the picture, but I'm not really a fan of it all together. I think models would've worked for it better.

bowerbird said...

It's a very beautifull shot picture that's for sure...and I love that family. But the pose or maybe sophia's gaze says "lovers" to me rather than relatives...not sure

Urban Audrey said...

Yes, I really like the new Louis Vuitton ads. They're a lot better then the usual saccharine ones. I heard that Nelson Mandela might team up with LV to do a line that will benefit some charity in South Africa. That would be cool!

Sugar Pop said...

haha, i couldn't say...maybe...oh goodness, I don't know!!! something enthralling I suppose... :P

christina said...

I really love the new ads. So well composed, and it's sweet to see two of the Coppolas like that.

fashion herald said...

hmm, a few director how-tos, perhaps?

Trixy Tran said...

I definitely agree - the ad is beautifully done and totally relatable.

The style societe said...

I just love that it is different from most ads and relatable. I dont always need to be swung by some starving model to want to buy things.

Vain and Vapid said...

Perhaps he's passing on more directing wisdom to Sofia...

Sharon Rose said...

Oh, I totally agree, this ad is original and fabulous!! maybe they're discussing their fees-daddy should get more, surely-haha!!

thesil said...

Love this ad!

riz said...

I absolutely love this! It's much more imaginative and intellectual to look at than the most recent ones...

Shelly said...

lovely blog, you're on my list!

J e s s i c a said...

i agree, the add is beautiful !
consider yourself linked ! :)

J

batates_777 said...

Yeaaa...they r right the gaze is not a daughter / father one !
but i like the idea of it..the backgnd too.
You know, I always wanted to hv a LV bag and I just never hd :(( poor me..I wish.

http://dannydaily.typepad.com/ said...

seriously, i love these new ads. i makes me want to drop my whole i-will-never-buy-lv-ever mantra and get one. it's more classy than those jlo ads way back in the day. i love how the ads incorporates life into the brand. it gives it a bit of soul because you actually see it in a real life (as real as lv can get) setting...

did you see the one with Keith Richards. *love*

love,

danny

http://dannydaily.typepad.com/

Unrealized Fish said...

Beautiful picture..

Ida said...

Shen-Shen made me laugh so hard, since she does have a point. That said, I like the ad. It's much more relatable, and the scenery is amzing.

Diabolina said...

i adore it too. Love the light of it. so languidly luxe.

I think FFC is telling her to stay away from kirsten dunst :)

yes, let's definitely link to each other.

kiss,
D

Toni Alexis said...

this ad is really remarkable. i like it also and feel it is relatable! of course we can trade links, i just added you to my luv connections!!!!

xoxo

Anna Pope said...

I really love the ads from this journey series. The light in this one is really beautiful!

di said...

beautiful photo!!!

adios

The Clothes Horse said...

I think he's complimenting her films! ^_- I like the ads, it still reads glamorous to me but it's sort of like "old movie" and some of the previous, flashy ads, read "new money" to me. This is relaxed luxury...

A la Femme said...

I actually hadn't seen these until now. I love the pictures, thanks for posting!!!

Anthea said...

Beautiful! Link exchange? http://www.clotheslinefinds.blogspot.com

Rice and Beans Vintage Clothing said...

Very nice, it does leave you curious. I like that.

Secretista said...

I love it. I love it. I love it!

Sophia said...

I do love it, but I think the Coppolas are supposed to make the brand appear more elitist. I hope LV does return to the luxe travel market.

Cammila said...

;0I love the concept for this because the reader brings their own knowledge to this whey they see it, providing a context. I mean it's not just two people sitting there, it's two geniuses that happen to be father and daughter!

Also, I'd be honored to trade links! :)

Wendy said...

Nice new pace for LV, and I dig it.

SGM said...

I hadn't seen this yet--it's a nice change for LV. But FFC looks kind of like he's lecturing, huh?
Sure, I'll do a link exchange. I like your style.

michelle said...

I love this! Very whimsical and dreamy :)

atelier said...

I simply love this ad. So peaceful -as you said- and so natural. Both of them look great.

Stitches & Threads said...

Hey lady! I would love to do a link swap with you. I'll add you up now :)

FashionSqueah! said...

Lovely ads! It's great how they've captured that same dreamy atmosphere of Sofia Coppola's films too and nice to see something different. Thanks for your lovely comment on our blog, and I would absolutly love to swap links! Char x

Siljesfashion said...

I like the ad, and I was thinking the same thing, what are they talking about??

savvymode said...

I saw this ad a little while ago and love the relax atmosphere and the easy relationship between a father and daughter. I can see my father and myself doing the same thing, of course with the LV Neverfull on the side fill with food and drinks. : ) I'd think I have a blanket though!

Weekly Blogette said...

oh yes
i would love to exchange links with u!

Psyche said...

I really like this ad too--an everday travel experience, just with really high priced luxury bags. Love it!

KiKi said...

i love this ad way more than any of the high class glossy ads it great and shows more of a I guess a warmth for lack of a better word.

...love Maegan said...

i love it. i want to be there - maybe without the coppola's though. :)

Naomi said...

i'd love to exchange links! your blog is adorable! I've also tagged you doll...

::{J}:: said...

I'd be up for trading links...the only thing is that I don't have a blogroll at the moment. I actually didn't want to start one but I'm starting to reconsider...!

allaboutattitude said...

Great blog with wonderful pictures.Sure, we'll link!

Danz said...

'Relatable' is the perfect word to describe this beautiful ad. It's much more sincere and likeable than the impersonal glossy world that's usually depicted by luxury brands.

Lust for Fashion said...

I love how LV took a different direction this time! The natural setting is great, and I love how they don't look at the camera unlike the celebrities.

Taghrid said...

i love this ad campgain! they look so greaat

Danielle said...

it's a very beautiful ad. i also love the coppola champagne that has the label with words describing sofia, the Sofia Blanc de Blancs. it's also very tasty.

myriam/miji said...

This ad is so beautiful, looks so dreamy! x

Cheryl Lynn said...

This is a very nice ad. The lighting is remarkable. I love the both of them, so very talented.

alana said...

love the photography.. the background is stunning

connie said...

I think the coppolas make a good brand statement on luxury travel. The general ads of the past few seasons were bland, I haven't paid much attention since 2002, which were my favs!

http://www.nuacco.com/wp-content/uploads/2007/07/lv_fairyland_tasha001.jpg

http://www.nuacco.com/wp-content/uploads/2007/07/lv_fairyland_tasha002.jpg

kathrin@twoforfashion.de said...

this is a great picture. As full as the relationship between this father and daughter will the bag named neverfull never be.

I like your blog. check out mine www.twoforfashion.de

xoxoxo
kathrin

sa said...

I love it ! Very creative ! That's actually really cool Thanks.

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