Have any of you seen the recent Louis Vuitton ads featuring world renowned director Francis Ford Coppola and his daughter Sophia Coppola? It's a whole different take from the usual glamorous, high society set that Louis Vuitton uses and I like it.
Taken in the countryside of Argentina, the ad has Francis Ford Coppola sitting on a chair talking to Sophia which is lying on the grass, gracefully listening to him.
Accordingly, Louis Vuitton wanted to go back to the basics of the brand and emphasize traveling and the luxury of the Louis Vuitton bag for vacation in this campaign. Louis Vuitton is also promoting the environment and made a donation to The Climate Project.
I love this ad, especially when it's more relatable to the ordinary person. It looks so carefree and peaceful and the use of the father/daughter relationship is remarkable. There's one thing I'm always wondering though, what exactly is Francis Ford Coppola talking about to his daughter?