Did you know that back then there was a big rivalry between Ralph Lauren and and Tommy Hilfiger or that Isaac Mizrahi wasn't as successful with his lines as we thought? I didn't until I read Teri Agins book, The End of Fashion.
Agins covers many aspects of fashion that we normally don't hear about and the history and business side of fashion. The End of Fashion covers the fall of fashion in Paris when people stopped dressing up or have their life surrounded in fashion to why Zoran was one of the more successful designers in his time. It's one of the most interesting fashion/business books I have read recently. And you know how business books can get boring, but combined with fashion and the skills of Teri Agins great writing, the book is anything but uninteresting.
One of the great parts of this book is how she explains how clothes are marketed; some of the clothes you might see on the discount rack were actually made to be discount clothes, the department stores were just waiting for sales to stop on the "regular" price. Another interesting fact is that although we might think designer fabric and the materials they use are top quality, sometimes cotton shirts sold at Kmart or other stores are actually more durable. Crazy, don't you think?
Many of you might know that fashion shows are quite expensive or that many haute couture lines don't profit, but there are tons of hidden secrets that we don't know of the fashion industry that are revealed in this book. I recommend you to read this book, before I tell you all the incredible things I have learned from it! Especially if you are an aspiring fashion designer or looking into a future in fashion marketing. And it's even a fun read to anybody that loves fashion!
37 comments:
This sounds like a really cool read. I read Deluxe: How Luxury Lost Its Luster recently and thoroughly enjoyed learning more about the stuff I spend so much time obssessing over, so I may have to check this one out :)
I want to say "aha" after reading your post- so it's ok to be a frugal shopper :)I think I would love to read that- thanks!
Awesome, I hope to find it in English here in Mexico! Thanx for recommending this book :)
Seems like an interesting book!
Interesting! I read Deluxe: How Luxury Lost Its Luster recently as well. As for the discovery that a Kmart shirt might be more durable than a brand name one, I'm not surprised. You should judge clothing by its own merits when you shop, not by the label sewn on it.
ive read that! i found it really interesting too.
Wow, this sounds like something I should pick up if I plan on going ahead with my proposed career path. Thanks for enlightening me!
that sounds like a reallyy interesting book.
i will have to check it out :)
Sweet, thanks for the rec, I'll definitely check this out later.
Interestig!
besos
Teri's a great reporter.
I knew there was rivalry after watching rich girls, ally bought a ralph lauren skirt and he kind of went a bit mad! lol he said how ugly it was etc.
It doesnt suprise me that the haute couture shows often dont profit as the detail and craftmanship and fabrics are amazing
i think i recall the tommy hilfiger vs. ralph lauren time! sounds like an interesting read!
One question, do they sell these online?
juliet xxx
Sounds a very interesting reading.
Don't know if they would translate it.
xx
definitely buying this book. im so interested in fashion marketing-- sounds very interesting. thanks for the post letting me know about it!
Oh, it sounds awesome. I'll have to check it out.
I live in south western Canada haha.
love your entries :) i'm learning a lot.
will be linking you :)
Interesting, thanks! Zoran has devoted fans, and if I could afford it i'd buy a piece every season.
I have been in the fashion industry and most if not all the brands already take discount into consideration. Fashion is about a lifestyle but it is a business. Like other business, it's all about numbers in the end.
I've been looking to read an educational book, but not something too boring... this fits the bill! thanks!
Sounds great. I already knew about Mizrahi...I still don't like his clothes.
OMG ... that you so much for writing about this book... I am an avid reader and am always looking for something new and interesting to read :) ...
Mizrahi ? cool. his clothes: ammmm. it s not working for me! :)
i would love to exchange links.
if u r still up for that!
That sounds like a good book. must check it out sometime.
Thanks for the recommendation! I'm definitely going to read this.
i wanna read it!
That sounds like an awesome book, thanks for the recommendation. I just ordered it!!
I knew about this battle, as I was around to see it begin. I'm an old-timer.
GREAT! I will have to pick this one up. Have you read Fashion Babylon? Another excellent book that gives readers an insight into the industry.
Oh wow interesting find!
x Grayburn
It seems that it is an interesting book..I agree on the "discount rack were actually made to be discount clothes" that is an strategy base marketing to make people go crazy over it...and think that they bought it as discounted one but in fact was not actually..Love reading your posts..
what an interesting post.this is defo a most read for me,it sounds very good.
x
Marian
I'm gonna read it! Thanks for the reccomendation.
I stole this book from the library when i was 17 ha! still have it
Ooh I read this last year! It's kind of funny because they go on about how Isaac Mizrahi was suffering because he was staying true to his couture ways and it wasn't selling. Now, look who's made himself a household name by designing for Target?
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