Monday, July 28, 2008
Let's face it, you have to be part of the rich class if you can buy brand name clothes at a young age, and obviously a lot of us can't. However, when you're more stable, have a good job or even about to retire, there's more leeway to spending big amounts of money on clothes or other luxuries. And many of these successful thirty, forty, fifty year old women don't want to buy clothes or beauty products from a young girl that has a skinny figure or absolutely no flaws in her skin to begin with. It's just not relatable and many buyers might start to think, "These products aren't made for me, they're for young people."
Many advertisers have noticed this amongst older customers and are now using older models in their thirties even forties to try help the customer relate to the the model and the brand. Flipping through fashion magazines, I see legendary models like Claudia Schiffer - 37, Naomi Campbell - 38, Linda Evangelista - 43, and Monica Bellucci - 43 gracing some of the top brands in the industry.
These women not only know how to model, but although they are growing older, they are still very beautiful. Everyone wants to be beautiful and classy when they grow old, I know I do! And I think this a really good influence to the industry and the customers. Campaigns with older models seem to be more calm, sophisticated, yet still sexy than the regular campaigns, which I think is a great way to market high fashion.
Models like these also teach a great lesson: there's nothing wrong with growing older. I am even scared of losing my youth sometimes, but when I see these models there's a sigh of relief. And I think to myself, "Growing old doesn't seem too bad after all."