Saturday, July 5, 2008

Karl Lagerfeld's All About Safety

In a French road safety awareness campaign, Karl Lagerfeld sets fashion aside and wears a bright yellow vest with a caption to the side that says: "It's yellow, it's ugly, it doesn't match anything, but it can save your life."


According to reports, deaths from traffic accidents in France have risen 10 percent to 346 in May, which is the highest this year. From July 1st, the yellow vest that Karl Lagerfeld is wearing will become mandatory to all drivers and cyclists when riding in the dark. A reflective triangle will be required as well.

This ad has been running for almost 3 weeks now (yes I am very late with news) and I couldn't help but write a post about it. I applaud how Karl Lagerfeld posed for the campaign in order to aware the French of road safety and the new laws. I love the tag line of the ad and he definitely got the message across. The yellow vest is pretty ugly, but road safety is indeed important, perhaps more important than being fashionable.

33 comments:

Trixy Tran said...

I absolutely love this. It's a great message and I love how they have Karl Lagerfeld for the campaign - genius!

KiKi said...

I love that karl is getting in on it, he is a household name well at least at my house i love when good celebrities get into safety and charities because it causes people to look twice.

Vintage Vinyl said...

Haha oh Karl.

Ella said...

Oops, must buy one. I'm going to take my driving test to drive a scooter soon (you can drive one at 14 in france), and i don't want to be caught by the police without one. Me, an outlaw. Scary thought. I actually have yet to see this advert, and i doubt most of my friends would be able to tell who he is. And teenagers are involved in most car accidents. So much for target audiences.
x
Argh, long comment.

fashion herald said...

this is great! Karl in that vest is priceless! Next I want to see him in a lifejacket!

J e s s i c a said...

oh wow thats great !

The Clothes Horse said...

I really admire Lagerfield for doing this. It's a fantastic message and very unlike his usual self.

Secretista said...

I'm confused. So if drivers/passengers/w.e get in accidents, will the best like activate and save their lives?

catharticy said...

i dont know why but this reminds me of a got milk ad haha
lagerfeld saves the world again!

Vain and Vapid said...

The more I learn about Karl the more I like him, he always has a surprise up his sleeve...

Belle said...

I would love to do a link exchange!
Belle

yiqin; said...

I agree wit that line too. Yes it's ugly but how are we gonig to enjoy fashion if we get ourselves killed! :/

Sharifa said...

lol.
he's always thinking outside of the box.

Sharifa said...

p.s- you're welcome=]

.FashionablyAddicted. said...

heck yes i'd love too! :)

vogued out!!! said...

Karl is awesome. I wonder if he would do any sort of ad in the US, like the fight against child obesity just a thought. Thanks for posting.

Danielle said...

very awesome. i just decided that riding my helmet while bicycling is probably a necessary idea.

Shen-Shen said...

I adore Lagerfeld and this ad!

sleepyhead said...

just linked you

:D

michelle said...

haha I love this! xD

Nay'Chelle said...

Kudos to Lagerfeld! He does look pretty dashing in crossing guard yellow.

ray said...

its funny seeing him in a yellow vest,great ad thoxx

Honeymoon said...

U r a fashion addict ! If u want, I invite u to come to see some of the most beautiful heels, dresses and bags of the Paris fashion week !

See u !

Honeymoon said...

Of course ! I put ur link on my blog !

ryder said...

karl rules.

cool blog u have here.

Flora said...

Okay i will put you in my links now. Oh i love the article. x

A la Femme said...

I love that he's promoting road safety, when this first came out I loved that he used his status for a great cause!!!

P.S. Of course I'll link you, its already done!! ;)

SGM said...

This ad just cracks me up! Can you see Posh doing donning a safety vest? The thought of it!

Janneke said...

Karl suprises me everytime. Great message!

srhsays said...

perhaps more important than being fashionable?
I think you mean it is definately more important than being fashionable.
I think Mr Lagerfeld looks extremely dapper in yellow ;)

Connie said...

"It's yellow, it's ugly, it doesn't match anything, but it can save your life." BUT there just isn't a reason why it can't save your life and still be fashionable.

karl, you should've release a redesign to kick up a notch for the campaign.

Mademoiselle Bariolée said...

haha karl is so fabulous! i think it's a great campaingn

Sara Brook said...

haha yes i sometimes see this publicity in tv :D
(im from france)