In a French road safety awareness campaign, Karl Lagerfeld sets fashion aside and wears a bright yellow vest with a caption to the side that says: "It's yellow, it's ugly, it doesn't match anything, but it can save your life."
According to reports, deaths from traffic accidents in France have risen 10 percent to 346 in May, which is the highest this year. From July 1st, the yellow vest that Karl Lagerfeld is wearing will become mandatory to all drivers and cyclists when riding in the dark. A reflective triangle will be required as well.
This ad has been running for almost 3 weeks now (yes I am very late with news) and I couldn't help but write a post about it. I applaud how Karl Lagerfeld posed for the campaign in order to aware the French of road safety and the new laws. I love the tag line of the ad and he definitely got the message across. The yellow vest is pretty ugly, but road safety is indeed important, perhaps more important than being fashionable.