Photo Credit: The Commerical Archive
When I was scanning through last month's British Vogue, the one page that caught my eye was the oh so provocative Tom Ford Eye wear advertisement. The first time I saw the ad I was somewhat shocked and speechless, not knowing what to think. But then again, we're talking Tom Ford here. He's only the most adventurous designer that loves baring nudity and sex-related themes in his campaigns. Remember the men's perfume ads that he released last year or the full-frontal male nudity in the YSL fragrance ad from 2002? (These links are NSFW, so beware!)
Recently, Italy banned the ad for his sunglasses because of it being too "vulgar." The Italian Advertising Institute, which ruled the ad out of order, said that it was "deeply vulgar and went beyond bad taste to actually offend the public's sensibility."
After all of the complaints and the chaos over his adverts from the past, I wonder what drives this man to continue to express his brand in such a risque way. And yes, he has even more racy ads.
Tom Ford is a clever man and his attention getting ads are brilliant (maybe not in a positive way though.) No one will forget his advertisements, but will that really help the sales of his products? I really can't say because I'm not the type that wants to buy a pair of sunglasses after seeing it presented like this. But I'm really not that offended by any of his ads, however a little perplexed by them.
I love Tom Ford and I understand that he's very passionate about his work, but sometimes he really puzzles me. By all means he's a great man and designs clothes impeccably, but I have a feeling that he's going to get it one of these days...