I rarely watch TV, so I barely see music videos that always air on VH1 or MTV. So whenever I decide to watch a video on the Tube is because I heard it on the radio or because it might be a song by one of my favorite artists. I recently fell in love with Leona Lewis's song, 'Bleeding Love' and so one day I decided to watch her music video. I was excited and I already had a pretty good idea of what it was going to be like. Man, was I dissappointed! I didn't expect the video to end up like that and in a way I lost my love for the song (Of course, I've gotten over it and I still like the song).
Jennifer Lopez's music video
'Do It Well' totally confused me
and many other viewers.
Photo credit: Online JLo Fan
Then there's those awesome music videos like Britney Spears' 'Me Against the Music' and Beyonce's 'Crazy In Love' that make me love the song even more than I did before I saw it. Of course, this all based on my personal opinion, but I do think music videos have a lot power to raise the song's popularity, but in many cases can work against it too.
I understand why some directors and producers have a hard time creating great music videos because they have to explain a story in 3-5 minutes. When they over think it too much, the video just turns into a disaster, but they do need to take great deal of consideration when creating the video as well. This is going back to JLo's 'Do It Well' video and I have to say that the video and song didn't match at all. She's singing about a man that can "Do it well," but in the video she's beating up people and rescuing a little boy in the club. David LaChapelle, you've totally lost me!
I think the best music videos are the ones that are simple with the artist singing with a little bit of the story put together in the background. Like Avril Lavigne's 'My Happy Ending.'
I guess I'm writing this post to warn artists and directors that there are picky fans like me that hate videos that don't do the song justice. Why make a disaster out of a great song?