Sunday, May 25, 2008

Music Videos Can Make Or Break A Song

I rarely watch TV, so I barely see music videos that always air on VH1 or MTV. So whenever I decide to watch a video on the Tube is because I heard it on the radio or because it might be a song by one of my favorite artists. I recently fell in love with Leona Lewis's song, 'Bleeding Love' and so one day I decided to watch her music video. I was excited and I already had a pretty good idea of what it was going to be like. Man, was I dissappointed! I didn't expect the video to end up like that and in a way I lost my love for the song (Of course, I've gotten over it and I still like the song).

Jennifer Lopez's music video
'Do It Well' totally confused me
and many other viewers.
Photo credit: Online JLo Fan
From the previous example, I noticed how much a music video has effect on a person like me. It really can make or break a song. Another example is Jennifer Lopez's 'Do It Well' music video. The first time I saw it I was thinking, "What the hell was that???!" Again, I learned to forgive Jennifer Lopez, well actually David LaChapelle, the director of the whole video. But for a while I didn't want to listen to the song just because the video destroyed my liking for the single.

Then there's those awesome music videos like Britney Spears' 'Me Against the Music' and Beyonce's 'Crazy In Love' that make me love the song even more than I did before I saw it. Of course, this all based on my personal opinion, but I do think music videos have a lot power to raise the song's popularity, but in many cases can work against it too.

I understand why some directors and producers have a hard time creating great music videos because they have to explain a story in 3-5 minutes. When they over think it too much, the video just turns into a disaster, but they do need to take great deal of consideration when creating the video as well. This is going back to JLo's 'Do It Well' video and I have to say that the video and song didn't match at all. She's singing about a man that can "Do it well," but in the video she's beating up people and rescuing a little boy in the club. David LaChapelle, you've totally lost me!

I think the best music videos are the ones that are simple with the artist singing with a little bit of the story put together in the background. Like Avril Lavigne's 'My Happy Ending.'

I guess I'm writing this post to warn artists and directors that there are picky fans like me that hate videos that don't do the song justice. Why make a disaster out of a great song?


hanna said...

you've got a point there! music videos gives the song a whole new impression! therefore, it should rock not confuse our little brains.. heh:P

you can tag me under "bak panna til hanna" (btw, that means "behind hanna's forhead" in norwegian, if you wondered;)

Hunters Glory said...

totally agree with ya....seen some great songs with some really cheesy vids and visa versa!

Héloïse J. said...

i can see what you mean- but for me if i luv the song nothing can change that! inthis clip though jlo is wearing some magnificent clothes +shoes!!!

mary said...

That J.Lo video was on Video on Trial. Sure, it was terrible, but it was so terrible I loved it because it was just SO FUNNY. It`s like... yo.. you`re not artsy... don`t try.

e.jay said...

That's probably why most artists don't put out album songs that their fans love the most as kills the imagination. I don't like any of the videos you mentioned, but I boycotted BET, MTV, and VH1 years ago, so I don't have to see them unless I choose to!

Morgan said...

Consider our links traded!
Lovely blog,

ellie said...

I hate when the directors do that. But then you wonder if were the performers who wanted it that way or what. Takes a heap of money to make a song into a video, but some of the best videos I've seen were just "homemade" sort of movies. But then I like indie stuff too.

Romeika said...

You're right, when a video is good it can even improve a song to the better (in case one doesnt like the song). It's been so long I don't watch MTV or dont even look at youtube to check new music vids, though!

P.S.:I've added u on my blogroll ^.^

Blue Floppy Hat said...

I think it takes some time to get over a dislike for the video- like everyone here, I believe an awesome video can only add to my love for the song, but sometimes people mistake 'expensive'/'full-of-gimmicks' for awesome.

Secretista said...

So true. Sooooo true.

Secretista said...

I remember watching Rhianna's Don't Stop The Music video and being like WTF IS THIS?!?! I expected more than her just swaying side to side.

s. said...

ohh i know what you mean i was just watching a video and hating it and then hearing the song and not wanting to listen to it anymore... i havent seen the bleeding love video yet and now i donno if i should since i love the song.

rohit said...

you are fantastic!!!

a kiss for you, my dear friend!
god bless u dear

slacker chic said...

that video was totally out of left field. Many times it's like LaChapelle is so concerned with trying to create something controversial, that he forgets about making it logical. That being said, "Do It Well" is so friggen catchy! Whenever I hear it, forget about it-it's over! It's stuck in my head for days.